The Shift Workshop

Shift is our problem solving framework. Whether it be for a new product, process automation, or internal line of business app; it’s how we look at your business case and arrive at a desirable, viable, and feasible solution.


  • Recon

    Shift begins with a foundational look at your business as a whole. Understanding the economics, the market, industry trends, and your specific values and mission.

  • Explore

    We start by exploring the surface area and landscape of the problem at hand utilizing user research, field visits, interviews, and competitive analysis.

  • Understand

    In the next phase, we synthesize our research and exploration. We create a common understanding of the problem, personas involved, success criteria, and constraints.

  • Focus

    This phase is all about narrowing our focus from brainstorming to crystalized ideas. We map out user journeys, consider feasibility, and begin to build a product roadmap.

  • Validate

    Here we work to verify that we are on the right track. Through wireframes, storyboards, paper prototyping, and user testing; we ensure the viability of our ideas.

  • Plan

    The final phase is all about working out logistics. Selecting technologies, estimation and budgeting, identifying ideal staff, and organizing project process.

Our Approach to Innovation Strategy


Market Analysis

Consultants can bring an invaluable new perspective, but we also need to deeply understand your business. Business immersion sessions help us get a picture of your organization at multiple levels including: your activities, customers, competitors, and values. This foundation sets the stage for creating solutions that enhance your business rather than contend.


Opportunity Identification

Strategic planning and innovation efforts of the past have focused too much on an organization’s capabilities and position. In today’s disruptive market we must let the customer lead us in the development of new innovations. This applies equally when taking new products and services to market or to internal initiatives aimed at increasing productivity and efficiency.



No strategy can be sustainable unless it produces a return on investment. It’s important to consider from the very beginning of any innovation process how the outcome will impact the bottom line. Setting success criteria and KPIs at the onset helps ensure that our implementation of the strategy aligns with overall business objectives.



Peter Drucker once said, “What’s measured improves.” Building a model using techniques like Discovery Driven Planning we can understand the assumptions in our strategy and metrics that help us eliminate them. Measuring everything gives us the data to know whether our strategy is on the right track and what can be improved.