Strategy & Digital Innovation
“The entrepreneur shifts resources out of an area of lower and into an area of higher productivity and economic yield.”
The Shift Workshop
Shift is our problem solving framework. Whether it be for a new product, process automation, or internal line of business app; it’s how we look at your business case and arrive at a desirable, viable, and feasible solution.
Shift begins with a foundational look at your business as a whole. Understanding the economics, the market, industry trends, and your specific values and mission.
We start by exploring the surface area and landscape of the problem at hand utilizing user research, field visits, interviews, and competitive analysis.
In the next phase, we synthesize our research and exploration. We create a common understanding of the problem, personas involved, success criteria, and constraints.
This phase is all about narrowing our focus from brainstorming to crystalized ideas. We map out user journeys, consider feasibility, and begin to build a product roadmap.
Here we work to verify that we are on the right track. Through wireframes, storyboards, paper prototyping, and user testing; we ensure the viability of our ideas.
The final phase is all about working out logistics. Selecting technologies, estimation and budgeting, identifying ideal staff, and organizing project process.
Our Approach to Digital Innovation
Consultants can bring an invaluable new perspective, but we also need to deeply understand your business. Business immersion sessions help us get a picture of your organization at multiple levels including: your activities, customers, competitors, and values. This foundation sets the stage for creating solutions that enhance your business rather than contend.
LET THE CUSTOMER LEAD
Strategic planning and innovation efforts of the past have focused too much on an organization’s capabilities and position. In today’s disruptive market we must let the customer lead us in the development of new innovations. This applies equally when taking new products and services to market or to internal initiatives aimed at increasing productivity and efficiency.
ALIGN THE STRATEGY WITH ROI
No strategy can be sustainable unless it produces a return on investment. It’s important to consider from the very beginning of any innovation process how the outcome will impact the bottom line. Setting success criteria and KPIs at the onset helps ensure that our implementation of the strategy aligns with overall business objectives.
MODEL AND MEASURE
Peter Drucker once said, “What’s measured improves.” Building a model using techniques like Discovery Driven Planning we can understand the assumptions in our strategy and metrics that help us eliminate them. Measuring everything gives us the data to know whether our strategy is on the right track and what can be improved.