“The only thing important about design is how it relates to people.”
An empirical approach to design supports decisions with scientific reasoning. Research is a foundational activity in the problem-solving process and integrating cognitive behavioral studies, cultural analysis, and competitive benchmarks drive a design forward. Whether through user interviews, persona development, ethnographic studies or focus groups, design research can help you find your true north in any situation.
Our Approach to Design Research
When designing, it’s easy to assume practically anything. There are many times when designers will design an interaction that guaranteed success in their minds only to find out that when it’s out in the real world, it’s an absolute failure. User testing is a great way to test creations bit by bit so that we have our designs vetted by people. Actions never lie.
Henry Ford stated, “If I had asked people what they wanted, they would have said faster horses.” Bringing anthropological concepts and methodologies into our research practice helps us have confidence in how we learn and what we learn. Observing people in their physical environments and analyzing how they go about their day to day tasks is the best way to find out what’s really going on behind operational assumptions and to not miss any details when it comes to trying to figure out what problem we’re being set up to solve.
Digital products work wonders but businesses are tasked, now more than ever, to provide more than just products. In order to distinguish your business, having a service mindset can make all the difference. A service map creates your customer’s journey from not just within your digital product, but considers what your customer may be experiencing before and after your product. The competition is fierce and even the smallest of details can change a business.
BENCHMARK + COMPETITIVE ANALYSIS
Let’s look out before we look in. The only way to ensure that you’re creating something that’s new and competitive is to know who you’re up against. DevMynd has standard exercises that our design team runs through to ensure structure, color, and typography are made intentional and made with careful strategy and planning. Know your opponent before making your move.