Design PrinciplesDesign ResearchUser Experience

Our Approach to Design

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MULTI-DISCIPLINARY THINKING

Innovative design doesn’t happen in an environment where we all think the same way. It requires a variety of people from different backgrounds, all working together to solve a problem. Bringing multi-disciplinary thinking into our design process is not only collaborative but essential to creating new ideas that go beyond the expected.

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PREPARING FOR A CUSTOM APPROACH

If you look around, you’ll find someone using design thinking. This is a good thing. We use Design Thinking methodology to begin deciphering problems, allowing its process to let our team focus on solving the right problem. Whether or not you’re looking for a custom solution, you’re still going to have to cater a solution towards your specific audience. We can help with that.

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STRATEGIZING FOR IMPACT

One move in a chess game can determine the rest of your moves until your fate is revealed. It’s important to strategize for the deisred impact We enjoy helping our clients see the big picture while spelling out day-to-day actions. We guide our clients by using holistic research and thinking through a plethora of scenarios before building anything. The result? A solution that is bullet-proof.

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MEASURE TWICE, CUT ONCE

You can theorize and design practically any way you’d like, but testing and refining a solution based on user feedback must be the main ingredient to a solution. Quick prototyping helps us determine what’s working and what isn’t – shaping our understandings and misunderstandings within a given situation.

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VISUAL ENGINEERING

We hold to the principle that form follows function. But what happens when your function gets lost in your form? In order to have your solution reach its potential, we utilize color theory, typography, composition, and art direction to provide an experience that is transparent, intuitive, and easy to reverse engineer. We don’t just make it pretty, we make it work.

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DESIGNING WITH CODE IN MIND

Conceptual ideas are great and dreaming big is exciting – but at the end of the day, we need to make it work. As a designer, understanding and relying on a development team is not only critical, but empowering. By designing with code in mind, we are able to create solutions that are feasible and practical to implement, release, and iterate.