On Getting to Know Your Customer

We've been around long enough now as a company that I've had the opportunity to observe many interactions between our team members and their clients. One thing that has struck me time and again is the little things that we do in an effort to become subject matter experts within a client's vertical. I think this is one of the markers of success for any consultancy and something customers should look for when evaluating agencies – it turns the vendor/customer relationship into a partnership.

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